Making sure the candidate experience is optimal at every touchpoint requires a lot of planning and hard work. How to create a great candidate journeyĪ great candidate journey doesn’t just happen overnight. If any of these critical interactions give candidates a negative experience, you’re at risk of doing some real damage to your employer brand – which may be very difficult to repair.įor many brands, candidates can also be customers, so a negative candidate experience also has the potential to impact the bottom line. Every time you interact with a candidate, you have an opportunity to build your relationship and increase the likelihood that they will feel connected to your brand.īut if you’re not careful, these interactions can also lead to disaster. There is a web of different online and offline interactions between candidates and your company. Nearly 60% of candidates have a negative candidate experience, and it often comes down to a lack of thought being applied to the candidate journey. Getting the candidate journey right can also lead to more referrals, increased job applications, reduced time-to-hire, improved quality of hire, and a stronger employer brand. In short, companies have the opportunity to influence candidates enough to turn them from passive strangers into enthusiastic applicants. It starts the very first time a candidate ‘touches’ your brand.Īt each stage of this journey, recruiters and hiring managers can do different things to impact candidate behavior, experience, and attitude. The candidate journey starts long before the application. There’s one very important thing to note here. The candidate journey is the set of experiences that job seekers and candidates go through during their job hunt. This decision-making cycle is known as the candidate journey. They like to learn about your company culture and opportunities before they’re ready to dive into the application process. Candidates rarely just show up to your website ‘ready to apply’. We tend to interact with brands because they connect with us emotionally or they can provide a solution to a problem we need to solve.Ĭompanies try to establish a relationship and a certain level of trust with you, often through a series of interactions, before asking if you want to buy something. As consumers, we prefer to learn about a company, product or service before we invest time and money in it. Most of us read several reviews before pulling the trigger on a purchase.
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